Building brands for OCOP products means demonstrating product responsibility to community
(VOVWORLD) - The One Commune, One Product program (OCOP) is being implemented nationwide, and many agricultural products have been certified as 3- to 5-star OCOP items, encouraging farmers to invest more in production while meeting the domestic market and export requirements. The key now is to develop brands for OCOP products and expand consumer markets. In this week’s Q&A, we’ll bring you excerpts of a talk about the topic with Dr. Nguyen Thi Yen, Director of the Center for Rural Development SMART of the Thai Nguyen University of Agriculture and Forestry.










