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US organization delivers wildlife protection communications message

US organization delivers wildlife protection communications message

(VOVWORLD) - The USAID Wildlife Asia project on Wednesday launched new sets of images and an innovative communication message aimed at changing illegal wildlife consumption in Vietnam.

 (Photo: Ngoc Anh/VOV5)

The event is part of the third phase of the “Chi” or “Strength of Will” Initiative, a program to help decrease consumer demand for rhino horn and other endangered wildlife animals among entrepreneur circles in Vietnam.

The Initiative was launched in 2014 by the TRAFFIC - the wildlife trade monitoring network.

The USAID Wildlife Asia project offers solutions to prevent and combat trans-border wildlife trafficking crimes with a focus on elephants, rhinos, tigers, and pangolins.

Vietnam, China, Cambodia, Laos and Thailand are the program’s beneficiaries.

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